We're building AI tools for creative workflows based on the following principles:
Simplicity, Modularity, Granularity, Intentionality, and Speed.
Simplicity means high leverage without requiring you to reshape your thinking first.
Modularity means prioritizing assets that fit into workflows, not standalone renders.
Granularity means you can tweak, nudge, and adjust what you're making.
Intentionality means accurately capturing and preserving your creative direction.
Speed means faster iterations and more time in flow state.